Bubbly caffeinated water
Targeting the trendy millennial consumer base, PepsiCo has ramped up distribution and put its marketing muscle behind the bubly brand: notably with its Michael Bublé ads. PepsiCo’s other water brands include premium brand Lifewtr (launched in 2016) the at-home system SodaStream (acquired in 2018), and global bottled water brand Aquafina: none of which have a caffeinated version. Everyday energyīoth PepsiCo and Coca-Cola have been increasing their presences in the water and sparkling water categories and consumers look more and more for healthy hydration options. With fellow big players Nestlé and Keurig Dr Pepper also entering the category, 2020 looks set for a caffeinated water craze to take off in the US as consumers seek out healthier 'pick me up' energy options. It comes as Coca-Cola readies to launch its new sparking water brand AHA on March 2: with two flavors containing 30mg caffeine per can to give consumers a ‘pick me up’ (for comparison, a can of Coca-Cola contains 32mg of caffeine while a cup of coffee generally contains in the region of 70-140mg). The calorie-free drinks contain no artificial flavors or sweeteners and are caffeine-free.īut in an Instagram post last week the bubly brand teased followers with the message: “We’ll be on the scene with caffeine pretty soon.”
PepsiCo launched the ‘fun and playful’ brand in February 2018: and now has 15 flavors available in the US. Packaging & Packing Materials, Containers.
Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.